2018
SAMPLE FOR RARE
+
Concept
Copywriting
INFO
SAMPLE for RARE was the first beer to represent the lack of diversity in the Australian advertising industry. Using data provided by Workplace Gender Equality Agency and Clemenger NZ, we created a limited edition run of only 200 bottles and launched it at the inaugural creative masterclass conference, RARE. This project was developed in partnership with GOOGLE with design by MAUD and bottle artwork ‘live drawn’ by Gemma O’Brien, Minky Stapleton, Andrew J. Steele and Vexta.
LINKS
Rare Launches SAMPLE for Rare (Campaign Brief)
SAMPE Releases a Diversity Beer (Brews News)
A Taste of the Creative Industry (The Stable)
CREDITS