2016

MY BIG IDEA

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Brand Strategy
Copywriting
UX Research

INFO

My Big Idea was an online initiative developed by the Australian Futures Project aimed at sparking a deeper national conversation about Australia's future by allowing people to submit ideas for change. Running from June to August 2016, the competition reached over 15 million Australians. From the community voted Top 100 ideas, the expert judging panel then chose the best 10 ideas and, with the help of partners such as the Foundation for Young Adults, these ideas are still being made a reality to this day.

AGENCY

CHE Proximity (CHEP)