2014 — 2018

SAMPLE BREW

+

Brand Strategy
Brand Management
Creative Direction
Copywriting

INFO

In 2013 I began to collaborate with Melbourne architect Vedad Huric to develop a brand for his new contract-brewery SAMPLE Brew. With a vision to become the most desired beverage company in Australia, I positioned SAMPLE Brew as Fine Beer - the perfect supplement to greater experiences, ideas and creativity. In 2017, I stepped into the role of Brand Director, where I spearheaded the brand’s national expansion, increasing visibility and traction. In 2019, SAMPLE Brew was acquired by East 9th Brewing Company.