2019

JOSEPH ORGANIC

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Brand Positioning
Copywriting
Export Strategy

INFO

In 2018, I began collaborating with Austrian product designer Stefan Radinger on a range of projects, including the launch of JOSEPH ORGANIC—an artisanal distillery that celebrates the best of Austrian organic farming with unconventional ingredients. To elevate its appeal, I positioned the brand as Exceptional Distillates from Austria, emphasising its global export potential. Rooted in storytelling, each bottle was designed to feature a unique fairytale inspired by local Austrian legends, creating a brand narrative that intertwines tradition with innovation.