2020

GAZOO RACING CLUB

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Club Strategy
Tagline & Positioning
Creative Direction

Brand Toolkit

INFO

The first performance car club from Toyota Australia, the GAZOO RACING CLUB is a membership platform for performance car owners, enthusiasts and fans. Together with Creative Director, Darragh O'Connell, I created the club with my role was focussed on shaping the strategic positioning of the club and creation of all membership comms. GAZOO RACING CLUB was launched with a online magazine that focussed on car enthusiast culture.  Here’s the offical Club page and some of the Journal Issues.

AGENCY

R/GA