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With over thirteen years in copywriting, strategy, and creative direction, I bring a unique mix of storytelling and creative expertise to businesses across brand, technology and marketing.
HERE’S SOME AREAS I SPECIALISE IN
BRANDING
What story does your brand tell? Through Storytelling Design, I craft narratives that align brands with their why, creating a relevant purpose, memorable personality and a clear perception.
THINGS I DO
Brand Strategy
Verbal Design / Tone of Voice
Brand Workshops
Naming Strategies
Development of Positioning
Values and Principles
Playbooks
TECHNOLOGY
I’ve spent over a decade collaborating with Experience and Design teams on content and digital platform innovation. From websites to editorial hubs, ecosystems, and membership platforms, my focus is always on voice and language to make systems more human and user-centred.
THINGS I DO
Content Strategy
Editorial Content Strategy
UX / Sitemap Definition
Scriptwriting for Explainer / Product Videos
Conversation Design (Chatbot Systems)
Discover, Define, Design Presentations
MARKETING
What do you need? Continued marketing of products, services and businesses comes in all shapes and sizes. As a conceptual thinker who focuses on storytelling, I can conceive and create anything from tv commercials to social media campaigns.
THINGS I DO
Social Media Content & Strategy
Campaign Development
Scriptwriting
Digital Video Scripts & Explainer Videos
Editorial Articles, Strategies & Guidelines
Brochures, Pamphlets & Books
MORE
I was born in Bosnia & Herzegovina and grew up in Melbourne, Australia where I completed my studies in Marketing and Creative Writing.
Between 2007 and 2021, I worked in a variety of design and advertising agencies in leadership roles and creative delivery capacities, including CHEP and R/GA for clients such as Google, Mazda and Toyota.
Aside from my work in branding and marketing, I am an active writer of literary fiction.
I live in Sarajevo, where I work and write happily.
CV
CONTACT