2016 — 2024

MADE BY STOREY

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Copywriting
Brand Communication
Creative Direction

INFO

Since 2015, I’ve worked closely with the directors of Made by Storey to establish and evolve their brand positioning within the luxury timber flooring market in Australia. I developed the brand narrative around the concept of "Stage for Life," positioning their flooring as the backdrop for life’s most memorable moments. This has been applied to various brand communication touchpoints including their website, key campaigns and monthly newsletters. Design by TCYK.